Which list? A round-up of new or updated consumer, business and online lists.
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Private Client is a business-oriented lifestyle magazine aimed at ‘high net worth individuals’ - with an average net worth of more than pounds 1.5 million. Marketing and Media Solutions is managing the new, 22,791-name list, which is 91 per cent male, has a personal income of pounds 100,000-plus and a primary residence worth more than pounds 500,000, and travels overseas on business more than 10 time a year. The file is recommended for upmarket offers, including entertainment, travel, financial offers and publications. Base rental price: pounds 160 per 1,000. Selections: Gender, geography. Painting Enthusiasts from the Society for All Artists (SAA) is a list of members (22,500 names), mail-order buyers (22,000) and enquirers (11,000) of products and services from the SAA. The new file, managed by Integral Marketing, is over-50s and 56 per cent female. It is suitable for non-competitive companies looking to target painters, but it is also recommended for general consumer mail-order offers, holidays and magazines. Base rental price: pounds 90 per 1,000 (members, mail-order buyers), pounds 65 per 1,000 (enquirers). Selections: Geography, gender, recency, credit card buyers, Nth name test. Presents for Men and Gifts for the Girls is a list of 75,000 predominantly female mail-order shoppers. They spend an average of pounds 65 per order, 64 per cent earn more than pounds 30,000 and 85 per cent own their own home. The list is recommended for home shopping offers, foreign travel, wines, wildlife, books, investments, eating out and music. |